5ka_low (1).mp4

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  1. Redesign of the user's personal account. Impact on retention by creating a loyalty program and adding game mechanics.
  2. Improving the experience in authorization and checkout, aimed at reducing the time to purchase.
  3. Redesign the process of understanding the task and implementing it in all product teams - for better interaction between designers and stakeholders.

‎"Пятёрочка" - скидки и акции

Pyaterochka / Delivery App

Redesign of the product card and showcase to increase conversion.

‎Пятёрочка Доставка продуктов

Pavel Babiy, CPO:

“Ben is a true professional. From the first meeting it was clear that we would work together. You will immediately understand that he is a creative person who has excellent taste not only in design, but also in music. But what is especially important, it is very systematic, thanks to it a brief (understanding) for designers appeared on our product, which added understanding not only to designers, but also to products. He structured the process of working on layouts, putting them into work and checking the final result. What is also important is that we began to think not only about current tasks and how to draw them correctly, but how the section and the product will develop further in order to lay the correct functional architecture. He had sufficient authority among both designers and products. I would have been ready to take him to my product, but he decided to relocate.”